From Founder to Formulator
My journey from beauty founder to formulator, sharing the lessons, mistakes, and wins that can help you grow your own brand.
When I first started Limegreen, I sold mostly at trade shows and pop-ups. If someone walked over to my booth and mentioned a product I didn't have, I immediately kept a mental note. The
...
The beauty industry is shifting. Brands we thought would be around for years—like Ami Colé ( One of my favorites, still very sad)—are closing. Even with investors, retail placement, and what looks lik...
 Are you a makeup maven with an idea for a new product line? Have you ever dreamed of owning your own cosmetics business? These days, anything is possible — but how much does it cost to make that drea...
FORMULATION NEWSLETTER
Gets tips and tricks on formulations your favorite products.
Learning how to formulate is a marathon, not a sprint. We’ll guide you to the finish line with weekly bite-sized advice.
You're safe with me. I'll never spam you or sell your contact info.